PERCEPTION OF STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS
- Project Research
- 1-5 Chapters
- Abstract : Available
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- Recommended for : Student Researchers
- NGN 3000
Abstract
The main aim of this study was to investigate the perception of UNILAG students towards social media as marketing tools: An appraisal of Facebook. It was established that companies are promoting their products and services on social media especially Facebook while many students patronise the products/services. Respondents admitted that very often they clicked like, share, comment and view advert on social media to the extent of navigating the sponsors webpage. The challenges facing social media users in patronizing goods and services online were attributed to fear of been duped, poor browsing data and service to stay long on a social media and blogs. All effort should be developed to ensure that fraud is minimized to the barest minimum, so that people especially, the internet users can have a rest of mind to shop online and receive their products and services.
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